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Business Management for Small and Medium-Sized Enterprises (SMEs)

In the competition between ever-changing, globalising markets, it is important for small and medium-sized enterprises (SMEs) to exploit their full corporate potential in order to introduce cutting-edge strategies for future projects.
The enterprise models of our small and medium-sized partners are marked by their flexibility and corporate structures. Efficient business concepts will help you keep your business on track even in times of economic uncertainty and high level of international competition. Furthermore, these concepts will help you tackle global changes by realigning or rebuilding your expertise.

Focus:

  • Profit growth, safeguarding the future of the business
  • Development of new markets and target groups
  • Identifying and exploiting profit potential

Topics:

Value analysis: analysis of the initial situation, cost structures, processes and management structures, market positioning and competition analysis, profit planning, sound business plans and concepts
Strategic alternatives:
development of strategic alternatives in existing markets or in relation to new markets
Implementation:
dealing with scarcity of resources, implementation of projects, funding of strategies

Recommended course length: 2 - 3 days
Recommended number of participants:
3 - 10

enrolment